PRESS RELEASE: Aksen Redefines Urban Travel Style Through Partnership with Hit TV Drama "We All Need to Be Good"

Aksen, a premier Chinese manufacturer of high-performance travel luggage, today announced the successful brand integration of its signature aluminum-frame suitcase in the critically acclaimed television series We All Need to Be Good, starring Liu Tao and Yang Shuo. This collaboration represents a masterful blend of lifestyle branding and premium storytelling, resonating with millions of urban professionals nationwide.

A Seamless Integration of Narrative and Aesthetic

Throughout the drama, the protagonist’s journey is accompanied by Aksen’s iconic silver suitcase. With its sleek industrial lines and sophisticated matte finish, the luggage serves as more than a prop—it becomes a visual symbol of the character’s independence and resilience in the modern workplace.

Engineering Excellence: From Screen to Reality

The on-screen exposure sparked immediate consumer interest, leading viewers to discover the technical prowess behind the design. The featured model, priced at RMB 809, has been lauded for its balance of elegance and durability:

Market feedback indicates that the product has exceeded customer expectations, particularly regarding its smooth telescopic handle and meticulously organized interior compartments.

Bridging Product and Lifestyle

“We are thrilled that Aksen was chosen to be part of such a compelling narrative. This partnership demonstrates that when quality design meets engaging cultural content, it creates a lasting impact. We believe our luggage doesn't just carry belongings; it accompanies our customers through their most important life transitions.”

The collaboration was meticulously coordinated with the show’s art department to ensure the luggage felt authentic to the characters' high-paced, sophisticated lifestyles.

Looking Ahead

As Aksen continues to expand its footprint in the global lifestyle and travel sectors, the brand remains committed to leveraging cultural touchpoints to connect with modern travelers. By combining advanced materials with ergonomic engineering, Aksen continues to solidify its position as a trusted name in the premium luggage market.