China Merchants Bank × Aksen Business Travel Luggage

Case Detail

Project Background

China Merchants Bank sought to create a premium, branded travel solution for its valued clients. The goal was to design a suitcase that not only reflected the bank’s professional image but also offered practicality, safety, and style for frequent business travelers. Aksen was selected as the customization partner, leveraging our expertise in high-end luggage design and brand integration.

Customization Goals

Brand Enhancement: Develop a suitcase that embodies China Merchants Bank’s professional and trustworthy image.
Premium Experience: Provide clients with a travel product that combines elegance, durability, and convenience.
Functional Innovation: Incorporate thoughtful design details to meet the needs of modern business travel.

Product Highlights

Elegant Minimalist Design: A simple yet refined exterior, featuring a unique pull-down zipper with embedded interior structure for a sleek look.
Enhanced Security: Equipped with a high-end combination lock as standard, ensuring safe travel for business users.
Lightweight & Practical: Crafted from lightweight materials, reducing travel burden while maintaining durability.
Versatile Styling: Available in multiple colors and finishes, adaptable to different promotional and branding needs.

Development Process

Aksen’s design team worked closely with China Merchants Bank to translate brand values into product form. From material selection to structural engineering, every detail was refined to ensure the suitcase delivered both functional excellence and premium aesthetics.

Outcome

The customized suitcase was successfully launched as part of China Merchants Bank’s client engagement strategy, enhancing brand loyalty and reinforcing the bank’s premium positioning. This project highlights Aksen’s ability to deliver cost-effective, brand-driven customization that balances style, safety, and practicality.

Why Aksen? From aviation collaborations to financial institutions, Aksen specializes in tailor-made luggage solutions that strengthen brand identity and deliver real value to end users. Our expertise ensures every project is a seamless blend of design innovation, functional performance, and brand storytelling.